CBS Jumps On Board 99 Cent TV Shows
By Evan Selleck
Published: Feb 19 2010 / 07:22 PM
Category: archive
Tags: 99 cent TV, ABC, apple, CBS, ipad, subscription
There are roadblocks when it comes to dealing with just about anything in this day and age, and someone like Steve Jobs knows this. When he went around trying to push subscription-based TV shows, he was met with some obvious opposition. And then, when he tried to get individual TV shows down to that 99 cent mark, it seemed like he was probably barking up the wrong tree. Even ABC, which is owned by Disney and where Jobs is the largest shareholder, hasn’t jumped on board the idea as of yet. But, it was inevitable. Someone was going to crack, and now that that crack has appeared in the dam, we’re willing to bet the water is about to break through.
CBS has agreed to mark down certain episodes of TV shows down to the 99 cent mark, in lieu of the launch of the iPad. While it’s been rumored for some time that there are companies out there willing to mark down their TV shows, none of them have come forward up until now. According to CBS CEO Les Moonves, they are more than willing to mark down some of their television shows, but he wasn’t willing to divulge much more information than that.
Even if this is just a promotional period, where the launch of the iPad makes it easier for these companies to make these kinds of concessions for their episodes, that would still be a good plan. The 99 cent mark has an almost magical effect on consumers. They can afford 99 cents. Even if $1.99 isn’t too expensive, it just seems that people are more “secure” when it comes to a 99 cent purchase. There’s also the question of whether or not it would be new shows, or just older episodes. Would the 99 cent treatment get passed around for a full season’s pricing, or how is it going to work? The details haven’t been screened out yet, but as soon as they are, we’ll let you know.
[via Apple Insider]
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